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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Secondly, we’re seeing some vendors like Jive, Lithium, Exact Target, make some key buys (Filtrbox, ScoutLabs, Hootsuite, respectively) in order to expand to a suite of services. The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The most common vendors include Gigya and Janrain.

Class 33

Brand Monitoring, Social Analytics, Social Insights

They don’t want to end up being trilobites and have become part of a larger system: ┬áRecent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Social Analytics and Social Insights are Components of the Social CRM Suite.