Social Media in Action: Twitter and Emergency Response | Social.
Social Media Strategery
SEPTEMBER 22, 2008
link] sradick @Jon-Erik – yep, they not only mentioned it, but the CEO of Technorati was there, and did a whole keynote session on it! They had set up message boards, and people would go on there and say that they’re having a heart attack and (I guess) Kaiser was required to send an ambulance to respond.
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