Eventful Lurker Seminar URL 
ProBlogger
APRIL 13, 2011
Even if you’re not selling anything (yet), you still want your audience to take action by commenting, interacting, sharing, Facebook “liking” your post, watching your videos, attending your events, etc. Example: Mashable ’s “ Join Mashable for Two Days of Events at SXSWi ”. If you want them to attend your seminar, ask for only that.
Hootsuite
MARCH 31, 2020
It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry. Ephemeral content.
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