No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Embrace the Unexpected: Sure, there were a ton of clever and wacky April Fools’ Day activations from brands that prompted a ton of engagement. Check it out here. So, what can companies learn from this April Fools’ #nokeyboardnoproblem “fiasco?”
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