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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

The team then shared a series of photos with text embedded to explain how they were coping with the #nokeyboardnoproblem technology fiasco. The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. type visuals to further drive conversation and promote social sharing. Social Media Case Studies'

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

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