Embedding Energy Focus Group Social Media Management 
Sprout Social
JANUARY 30, 2023
Whether you’re connecting with your customers to triage when something goes wrong or communicating with them about a new product or trend, social is the perfect arena for relationship building. Here are four brands embedding social into their customer-centric strategy–and takeaways for how you can do it yourself.
Audiense
DECEMBER 19, 2016
Britt Adami , social media manager, HaveYouHeard. Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? You need a good understanding of business objectives and how social media can play a role in this.
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