Writing to Attract, Retain and Engage
ProBlogger
JUNE 9, 2011
Keep your paragraphs short, and make sure to hook their attention before the tag. First thing after the tag, pivot from your hook, which might only be related to your post’s core concept as an illustrative example, to the problem that lies at the heart of the matter. Pivot to the problem. Then write exactly what you would say to them.
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