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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. Newsletter distribution platform MailChimp has a podcast that spotlights small business owners. Hold a Q&A.

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