How I Went Viral on X (Formerly Twitter): An In-Depth Analysis
Buffer Social
DECEMBER 6, 2023
For out-of-network sources, X uses your social graph (tweets popular among people with similar interests) and topic embeddings (based on your preferred topics, with X categorizing posts into 145,000 communities). The in-network source contributes about half of these tweets. Multiple images can amplify this effect.
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