Four Ways to Measure Social Media Marketing Results
Webbiquity SMM
AUGUST 9, 2010
This category can also include metrics like blog visitors and RSS / email subscribers. Sentiment: Are the comments, posts etc. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g. Post on Google Buzz. Answers, comments posted on your blog, etc.
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