article thumbnail

Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? They came up with a good and fun idea that could go viral by using social media. Thumbs up for the support Jonas Juhler Hansen says: August 5, 2010 at 12:46 pm CSR is all about building up goodwill, isn’t it?

CSR 249
article thumbnail

5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. The project is being accused of greenwashing, of keeping people for a ride and being a piece of ’slactivism’.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Via social networks people all over the world are able to interact, share content, valuable advice and also recommend products to each other, for example. Thus, when wanting to brand an organization, for example, it can be very effective to make use of storytelling in order to create and project a certain image and identity.

article thumbnail

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” Timberland is one of the best examples of a company that is socially responsible. Here are the highlights of change.org’s suggestions.

Brands 132
article thumbnail

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Tim Skaggs - I can see why larger companies would not be transparent in the social marketing because of the previous types of marketing done by the company in the past. Michael Stelzner - This is no different than hiring a contractor to do any other project for your company. to keep their blogs and social networks fresh.