The Realtime Report

article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178
article thumbnail

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context? What do you think – is this a successful way for Audi to build its brand or expand into new markets?

CSR 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Important Tips for Pinterest Marketing 

The Realtime Report

Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities. When compared to Instagram marketing , Pinterest might not be as popular.

Tips 135
article thumbnail

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Lidl hyper-underestimates impact of social network marketing. Good thing: A big supermarket is giving away 5 meals to the foodbank for each tweet with the hashtag #luxevooriedereen (luxury for everyone) — Pim Stoit (@ProNoob13) December 10, 2012. A Lidl bit naive. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.

Hashtag 147