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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Attention can be expressed through a variety of social media metrics, including @mentions, shares, links, and impressions. Cost-Per-Click (CPC).

Metrics 112
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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

CalendarX provides statistics such as the number of followers, the number of calendar page views and more. It also alerts you when there are significant changes to your ads’ Click-Through Rate (CTR) and Cost-Per-Click (CPC) so that you can react to them immediately. Here’s a demo if you wish to check out the platform.

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