The KISS Method For Determining Social Media ROI
SocMed Sean
JANUARY 21, 2019
Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. That’s why call centers track important metrics like First Contact Resolution (FCR), Time on Call (ToC), Cost per Call (CpC), and – of course – Customer Satisfaction (CSat).
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