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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

This quote from Reddit founder Alexis Ohanian speaks a lot of truth to the world of social media today (and the world at large). Cost per thousand (CPM) / Cost per click (CPC) — These ad measures tell how efficiently your copy, creative, and call-to-action are performing. Report on your area and show what the data says.

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130 most important social media acronyms and slang you should know

Sprout Social

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. Often used in forums like Reddit when people are looking for the simplest explanation to more complex topics. CR – Conversion rate.