5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
If you want to waste money, buy media. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. When it comes to buying media and ignoring audiences, the worst offenders are those who buy media in a place that services a very broad audience. 2) Analyzing the Wrong Metrics.
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