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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” What does CPM mean? What does CTA mean?

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

No matter what industry you’re in, video marketing doesn’t have to be conservative. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. This is what Eventbrite did when attracting new users to run events: The principles work the same for video content.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. purchases, scheduled events) divided by ad spend.

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Social Media Marketing Guide: Facebook

Little Web Giants

Profiles can post status updates , life events or create events (see below). A page can share content, add an app (see below), post an offer , host an event (see below) or mark a milestone. Pages and profiles can create events. An event contains the following details: Name : The name of the event.

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Social Media Marketing Guide: Facebook

Little Web Giants

Profiles can post status updates , life events or create events (see below). A page can share content, add an app (see below), post an offer , host an event (see below) or mark a milestone. Pages and profiles can create events. An event contains the following details: Name : The name of the event.