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8 Tips for Successful Business Blogging

Ari Herzog

Your URL should also contain a keyword or two, which is great for SEO and will help you with your rankings. This may cost you money, though. This helps engage your readers and gets them excited for each day that you deliver new content. This can be accomplished with plugins or widgets. Navigation. Subscriptions.

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28 Resources from My Internet Marketing Toolbox

Viper Chill

You can see how many people are subscribing to your RSS feed and from which sources, and if you use the new Google Analytics integration, you can see how many clicks each individual post is getting from feed readers. Postrank I have been using Postrank Analytics for about 3 weeks now and find it really impressive.

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

(Some of these may work with RSS readers from Newsgator, Bloglines and others but they are written with Google in mind.). The Core Philosophy: Google Reader is a database and a feed reader. Continually add tons of feeds in organized, methodical way. Annotate your data by connecting Reader to Gmail or Blogger.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Pay attention to which widgets you use in your sidebar. Podcast content can have links to your URL and might draw awareness back to your content, too. Another promotion tool: make videos on YouTube with URL links.