Conversation Sentiment SM2 YouTube 
Buzz Marketing for Technology
SEPTEMBER 29, 2010
It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. These were the three broadest terms that applied to the most relevant conversations about energy. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook.
Convince & Convert
SEPTEMBER 21, 2010
Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. In other words, how accurate does it need to be?
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