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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation. You can also benefit from posting to bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Web site. Be sure to build trust by adding value to the community consistently over time.

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Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic

Kikolani

Matt Cutt says don’t use nofollow for internal links – EVER. Use product reviews to increase conversions – great advice for those selling their own products or affiliate products. Find out if links can be used as weapons against your site’s SERPs. I’m surprised, but lots of people really do.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection. However, marketers do have a preference when choosing their conversation agent,” Courtney Wiley reviews her two favorite Twitter clients. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog.

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28 Resources from My Internet Marketing Toolbox

Viper Chill

If you’re going to use any of the tools below, I recommend you use them not only to give you an overview of your projects, but as indicators as to what you can change to increase your conversions. With Google Analytics, you would see huge traffic spikes the next day, and miss the opportunity to maximise conversions on that traffic.