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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. These Two Twitter Clients Are The Best Conversation Agents for Digital Marketers by iMedia Connection. Top 7 Ways to Save Time on Twitter by OPEN Forum.

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28 Resources from My Internet Marketing Toolbox

Viper Chill

If you’re going to use any of the tools below, I recommend you use them not only to give you an overview of your projects, but as indicators as to what you can change to increase your conversions. With Google Analytics, you would see huge traffic spikes the next day, and miss the opportunity to maximise conversions on that traffic.