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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

This category can also include metrics like blog visitors and RSS / email subscribers. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

We’ve brought back the front porch, where all the conversation and connection that kept communities together and going occurred. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Andy Headworth.

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