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Four Mobile Marketing Growth Areas

Spin Sucks

This first ran on MyMobiManager , a company that creates content management systems for the mobile web. To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. More than 80 percent of Americans carry a mobile phone ( CTIA Wireless Association ).

Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Social Media Management Systems. This recent entrant spurred out of the need for individuals to manage their multiple disparate identities and information from a variety of social networks.

Class 39

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. Chris Adams – @chrishadams.

Brand Monitoring, Social Analytics, Social Insights

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More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system:  Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Social data is overwhelming. Social Analytics Intelligent. Derive meaning what social data means.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Consider the value of hiring a community manager.