Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. link] Dan Whitehouse Social analysis. Wowza! Wowza! Wowza! Wowza!
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also offers a white label option for agencies.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers. Social Media Management Systems. Read the Social CRM report to learn more.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.