The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Social Analytics and Social Insights: Beyond just monitoring these vendors offer insight to what the data actually means by trying to identify influence patterns, conversion rates, and thereby making pragmatic recommendations on what brands should do: Frequently mentioned vendors includes Crimson Hexagon, Crowd Factory. Social Media Management Systems.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. So what do I see happening next?
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.
Vanessa Fox Discusses Search, Siri and Social
SEPTEMBER 17, 2012
She just released the second edition of her book, Marketing in the Age of Google , one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing. That we carry out mobile phones with us everywhere means that we take more pictures and we search more. Her answers are just amazing. ranking). Image by Joi.