101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Use a social media management tool. Social media management tools can help you streamline all your day to day activity on social media. Ideally, you’ll find a tool that allows you to manage all your social accounts from a single dashboard. Optimize your website content for sharing on social media. Automate sharing of evergreen content. Implement content upgrades.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Despite the explosion of innovation, expect a Social Business Suite to appear that consolidate many of these features for enterprise buyers] Categorization is crucial in managing this rapidly evolving space It’s very difficult to completely segment this space as many of the vendors cross into multiple categories so I’ve separated it into major function groups.
Vanessa Fox Discusses Search, Siri and Social
SEPTEMBER 17, 2012
She just released the second edition of her book, Marketing in the Age of Google , one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing. That we carry out mobile phones with us everywhere means that we take more pictures and we search more. Her answers are just amazing. ranking). Image by Joi.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level. Social data is overwhelming.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.