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22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Awareness - Social marketing hub that centralizes social media content publishing, management, measurement and engagement.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Social Analytics and Social Insights: Beyond just monitoring these vendors offer insight to what the data actually means by trying to identify influence patterns, conversion rates, and thereby making pragmatic recommendations on what brands should do:  Frequently mentioned vendors includes Crimson Hexagon, Crowd Factory. Social Media Management Systems.

Class 33

Brand Monitoring, Social Analytics, Social Insights

More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system:  Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Companies who derive intelligence from social data like Crowd Factory , Crimson Hexagon.