Trending Sources

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

Social Analytics and Social Insights: Beyond just monitoring these vendors offer insight to what the data actually means by trying to identify influence patterns, conversion rates, and thereby making pragmatic recommendations on what brands should do:  Frequently mentioned vendors includes Crimson Hexagon, Crowd Factory. Social Media Management Systems.

Class 33

List of Social Media Management Systems (SMMS)

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.

Brand Monitoring, Social Analytics, Social Insights

More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level.  So what do I see happening next?