7 Traits of Highly Effective Viral Videos
Techipedia: Tamar Weinberg
JANUARY 28, 2010
By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow element to them definitely travel far in social circles. They got excited.
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