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How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Research is conducted using community platforms or on a one-to-one basis. Use Online Market Research.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. A host might create a specific group or channel, but after they create it, it belongs to everyone.