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Akamai Marketing

Community building

Twitter

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Developing a community can take years, its a long-tail process. Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities are personal. Creating community requires 1:1 engagement and outreach. It takes courtesy, respect, appreciation.

Communities

Communities Creative Commons Buy Advertising

Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Generally speaking though, they lend themselves to community building and time saving features. In some cases they may even help with audience building. is to curate your Twitter list carefully.

Curation

Curation Paper.li Storify Tools

Akamai Marketing

The difference between an audience and a community in new media

Tool Tuesday: Twitter curation tools

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