Visually SM

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Which social media channels should your brand be present?

Visually SM

As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials.

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24 Tools Every Social Media Manager Should Use

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Like many of the other social media tools on this list, Sprout Social allows you to schedule updates to your social media accounts. However, there are a couple of unique features that set Sprout Social apart. It’s social marketing tools provide the ability to segment audiences for campaigns.

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16 Tools Every Social Media Manager Should Use

Visually SM

Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Like many of the other tools on this list, Sprout Social allows you to schedule updates to your social media accounts. Pricing: Free.