100 Personal Branding Tactics Using Social Media | chrisbrogan.com
Buzz Marketing for Technology
JUNE 27, 2008
If you can afford it, buy professional listening tools, like Radian6 or others in that category. Use Google Reader to store your ego searches. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Remember that community and marketplace are two different things.
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