Bravo Dan Gilbert – a PR stunt that worked
Jeff Esposito
JULY 21, 2010
Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. This group would be the official welcoming committee for opposing players coming into the Q. The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile. Write it, and burn it.
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