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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. b) Thinking a lot of noise is good without studying the sentiment of the conversations. Whether your blog receives comments or not.

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