How to Measure Social Media Success for Your Small Business
yMarketingMatters
JUNE 20, 2014
Engagement, Shares, Comments. Engagement, Shares, Comments. Engagement happens when those first likes, +1s, retweets and favorites turn into comments and shares. You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Here are the top ones: 1.
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