Collaboration Postrank RSS Sentiment 
ProBlogger
APRIL 6, 2011
They may use a sentiment analysis tool to establish the reach and positivity (hopefully) of what you made. increasing their email/RSS subscribers, followers, fans. if a brand gets bagged out by a celebrity, perhaps you can run a survey about sentiment and seek ideas about what to do). But it’s not enough in most cases.
Waxing UnLyrical
NOVEMBER 24, 2010
.&# Constant measurement 1000heads track, measure and evaluate all these things constantly using a variety of methods from their own custom “WOMTrak&# technology, to random sampling, to web crawling, to numbers of complaints through a company’s customer care dept, to sales, online monitoring and sentiment evaluation etc.
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