For Social Business, Remember the 90-9-1 Rule
Webbiquity SMM
MAY 22, 2012
Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today. Offer more advanced training to the 10% who will account for the vast majority of content development and engagement activity.
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