Cause marketing Reputation Retail Upcoming 
Hootsuite
MAY 10, 2021
We’d like to get your opinion on our upcoming Spring designs. Make sure that the story you tell about your brand is true to your business and considers your customers’ expectations,” recommends Pankaj Aggarwal , U of T marketing professor and co-author of the report. Cause marketing should be supported by action.
Convince & Convert
JULY 6, 2010
Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. By transparent, I mean keep it real and no lip service.
Expert insights. Personalized for you.
145 
Let's personalize your content