Hootsuite

MAY 10, 2021

Product recalls, tech glitches, responses to social issues, hiring announcements. Spurred by the Black Lives Matter movement, posts about workplace diversity, culture, and issues, have become more common on social media. Several studies show that participation in communities can increase brand loyalty. Peloton and the U.S.

Examples 145

Examples Company Social Media Apparel 145

Later

AUGUST 21, 2020

It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues. Earlier this year, we announced our cause marketing pledge, #MeUndiesGives. Supporting a cause on social media helps humanize your brand and increase brand loyalty. It’s a win-win.

Instagram 104

Instagram Brands Communities Loyalty 104

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. The most efficient way to do this today is online. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

CSR 139

CSR Social Media Strategy Consultant 139