Social Pros 24 – Shawn Morton, JPMorgan Chase
Convince & Convert
JULY 13, 2012
Our first step there was, I would say it was a safe step, cause marketing. Cause marketing is something that was pretty well proven at the time as a way to engage folks, a way that they’ll get involved for altruistic reasons, but also for that self-identifying with the charity. Shawn : OK, yeah.
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