How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza
Pixlee
FEBRUARY 2, 2018
Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Knowing the industry was moving to mobile, the brand took a mobile-first approach. By building world-class native and iOS mobile clients, with a powerfully responsive experience, the Domino’s business model fundamentally shifted.
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