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Dave Fleet

Campaign

Loyalty

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. The net impact of all of this is that agencies are again challenged to do more with less, and in more complex environment.

Mobile

Mobile Trends Compete Loyalty

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

MAY 25, 2010

However, we’re still seeing social media marketing campaigns built with this implicit process. A few tell-tale signs when we encounter them: A short-term focus, often manifested in a desire for “disposable properties” and a reluctance to sustain any kind of presence after the end of the campaign. You’re doing it wrong.

Campaign

Campaign Social Media Marketing Loyalty

Dave Fleet

Reflections on the changing digital agency environment

Four Reasons Your Social Media Marketing Campaign Sucks

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