Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

Social Media 171

Social Media CPC CPA Aggregator 171

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Many involve surveys that are tallied and scored.

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. True purpose is more than just a marketing campaign based on the new social media trends. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others.

Trends 145

Trends Social Media CPA Sports 145

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100