Waxing UnLyrical

JANUARY 8, 2013

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me. A bridge too far?

Yammer 262

Yammer Facebook Travel Engagement 262

Socialmedia.biz

FEBRUARY 25, 2016

B rands believe social channels are only to create engagement. It’s possible only when inter-team communication and client communication bottlenecks are gotten rid of. Social channels can offer shared spaces like online communities, which employees can use for project information inflow and outflow. Cost-effectiveness.

Project 65

Project Yammer Social Media Brands 65

Proactive Report

DECEMBER 27, 2010

They’ve experimented with social media campaigns and activities, mostly in the marketing and PR arena. Could this be why some companies have been ambivalent about open, social engagement? He shows why this is the case and what you need to do internally to get ready for external social media engagement.

Yammer 105

Yammer Trends Training Wiki 105

Laurel Papworth

MARCH 10, 2011

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. At this point, the company has confused listening with engaging.

Engagement 111

Engagement Social Media Diagrams Yammer 111