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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. A website is the backbone of your digital presence, and it’s critical to out-optimize your competition, particularly in an era where mobile optimization is so important. BuzzStream. Website Comparisons. Marketing Grader.

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How to Increase Your Twitter Impressions Organically

Sprout Social

The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. That means the impressions you see on Twitter could be underreported.

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An Introduction to Social Media for Business

Sprout Social

Consumer reviews are 12 times more trusted than product descriptions made by the company itself. The interesting thing about all of these is unlike Facebook, Twitter, Pinterest or Google+, they are mobile first. Extremely excited that @dunkindonuts has released their Cold Brew Coffee in all locations!