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What's your social currency?

Akamai Marketing

That’s like saying the first time you meet someone you should buy them a bottle of wine. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. 640 Million on Facebook.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. Klout was a social tool that gave social media users a “klout score” out of 100 to define their level of online influence (or clout). See Metric.

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