No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Oh, April Fools’ Day! Bonus points?
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