How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
Then you would launch your campaign—with an overarching theme based on an outdated “brand model”—and the campaign might last for a number of weeks, depending on how much money you had to spend on it. You can have two products that are exactly the same, but if one has a good brand around it, then it suddenly has more value to the consumer.
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