Do You Know Your Social Media Sweet Spot?
Debbie Weil
NOVEMBER 6, 2010
The Pepsi Refresh campaign nailed this particular sweet spot. On Pepsi’s side is credit for being socially responsible, enhanced brand awareness and a savings of $20M or so not spent on Super Bowl ads. Hence the importance of incorporating "Tweet this" and "like" buttons as well as sharing apps like AddThis.
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