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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process. ”—if the concept of social business is misunderstood or improperly applied.

Jive 186
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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

My first book, Smart Business, Social Business was my eyewitness account of living through this organizational change while working for large brands in Silicon Valley. In the book, I plead the case that all business, large and small, must evolve into a social business just for the sake of being a social business.

Jive 136
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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

And identify and nurture the 1% who will really make the social business concept work, those who will work to build their own personal employee brand –and enhance your corporate brand in the process. ”—if the concept of social business is misunderstood or improperly applied.

Jive 101
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B2B Social Media Gets Intimate

Social Media Marketing

But what if you want to use a social network to collaborate internally? But if B2B brands try to secure access to these exclusive, customer-only conversations, by encouraging their employees to engage through their personal profiles, or by dispatching their subject matter experts, they're unlikely to succeed.

B2B 148